Conservation
Conservation
We don’t just bring the wild to the screen. We help fund it.
A share of everything this studio makes goes back into protecting the species and wild places we put on screen.
What On Earth TV exists to turn attention into protection — so a share of everything we make goes back into the wild we bring to the screen.
We’re a natural-history studio first — a new kind of one, crafting our films with new tools rather than crews in the field. The films build an audience; the audience funds the work; and a share of what the work earns goes back to protecting real, threatened habitat and the creatures that live in it.
How we think about it
No gimmicks and no small print — just a simple commitment to keep putting money back into conservation as the studio grows. We choose causes that protect the species and places we feature, and we give directly, on our own terms.
The films are made with new tools. The animals are real, the places are real, and the danger they’re in is real — and that’s where the money goes.
What On Earth TV
Where it goes
Three commitments we hold ourselves to
A share of every sale
A meaningful slice of what the studio earns is set aside for the wild — not a one-off campaign, but a standing part of how the business runs.
Habitat over headlines
We back the protection of real, threatened places and the creatures that depend on them — choosing causes tied to the species we bring to the screen.
Published, not promised
As the shop grows we’ll publish what we’ve given, so the commitment is something you can check — not just something we say.
Worth protecting
The reefs and the deep are running out of time.
From coral shallows to the lightless deep, the places we put on screen are under real pressure. Helping protect them is the whole point of the work.
Honest by design
Our films are crafted with new tools rather than shot in the field — and we say so plainly. The creatures, the habitats, and the threats they face are real; so is the money that goes back to them. We’d rather do this quietly and properly than turn it into a marketing gimmick.
As the studio grows, we’ll publish what we’ve given back — so the commitment is something you can see, not just something we say.